SENIOR MARKETING MANAGER, 121 MARKETING - HOTELS

Company: Endeavour group
Location: Lincoln
Posted on: November 6, 2024

Job Description:

Calling all experience creators!

Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.
Let's go to the pub!" Chances are, it's one of ours. The cornerstone of over 350 Australian communities, ALH owns and operates more pubs than anyone. In every community, the pub is where stories are made and retold. A place to escape, and feel at home. With passion on tap, our team adds to every pub's story. A great local is made up of great people. And together, both sides of the bar create something special.
Job Description

• 
  
• Write your story, leave your mark
  
• Fixed term contract until November 2025
  
• Based in Sydney or Melbourne with hybrid working
  
  The Senior Lifecycle Manager will develop and execute a compelling and personal Customer Journey across ALH direct communication channels supporting the newly launched loyalty program pub+, accommodation brand NightCap and hotel/pub subscribers through partner platforms.
  You will play an important conduit role, representing the ALH Business Strategy and Brand Framework, responsible for developing the Customer Lifecycle strategy and holistic contact strategy for ALH.
  Here is a taste of what you can expect in this role:
  
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  • Lead a team to deliver end to end campaign management across multiple channels and ensuring alignment to other channel activity across Web, App and offline channels & to create mobile responsive HTML emails using existing email templates.
    
  • Lead the development and maintenance of an overarching customer contact strategy & customer lifecycle plan across paid, owned, 121 channels for various ALH brands, collaborating to ensure the strategy is end to end.
    
  • Utilise transactional, behavioural and preference based data to onboard, engage, grow and retain customers to increase LTV of the membership base in partnership with the broader ALH Growth & Retention team.
    
  • Drive personalisation and one to one communications approach, utilising customer segmentation and targeted communications.
    
  • Champion use of our personalisation engine and use the insights produced to drive enhancements to the action catalogue.
    
  • Have a 'data first' approach. Ensure all decisions and recommendations are based on quantitative or qualitative insights.
    
  • Alignment of CLM & 121 marketing messaging with the overall Brand framework(s) and tone of voice guidelines.
    
  • Cultivate effective ways of working for 121 Marketers embedded within squad(s) and ensures commitment to their squad mission and OKR's; build the capability of the team through leadership, coaching, development and performance management.
    
  • Empower your team to work end to end in a matrix environment, creating a customer first team culture.
    
    Now let's talk about you:
    
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    • 7+ years CRM/Digital/Direct Marketing experience working in and leading teams executing dynamic content, lifecycle and trigger programs through email and other 121 communication channels.
      
    • Develops teams that set and deliver to high standards, drive innovation and create value autonomously, while living our culture and values.
      
    • Demonstrates outstanding influencing skills to deliver change across an organisation.
      
    • Demonstrated capability in receiving customer insight and understanding and translating this into materially improved customer satisfaction and business outcomes.
      
    • Strong commercial acumen, curiosity, drive for innovation, and comfort with ambiguity and change.
      
    • Experience working with innovative retail marketing teams, ideally within an agile organisation or with agile technology teams.
      
    • Experience in the hospitality, gaming and gambling industry, ideally with a strong understanding of regulatory requirements across jurisdictions.
      
    • Tertiary qualification, preferably in marketing or equivalent experience.
      
      The benefits are good too!
      
      • 
        
      • An exclusive discount card for our ALH Hotels pubs & accommodation, BWS, Dan Murphy's and other Endeavour Group brands. Through our partnership with Woolworths, you'll also enjoy discounts at Woolies supermarkets and BIG W.
        
      • As a valued member of the team, your health and wellbeing is our top priority. You will have access to a range of free services to help you live well and support your physical, mental and financial wellbeing.
        
      • Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.
        
        At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.
        We are together creators
        We're big, but part of something much bigger. ALH is in good company, sitting alongside the likes of Dan Murphy's, BWS, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about having a good time - creating a safe, inclusive and fun place to rock up to. We're all about creating a more sociable future, together - for our customers and each other.
        #J-18808-Ljbffr

Keywords: Endeavour group, Grand Island , SENIOR MARKETING MANAGER, 121 MARKETING - HOTELS, Hospitality & Tourism , Lincoln, Nebraska